Putting People First

One of the most inspirational moments in my career happened when I was just a young accountant, starting off on a professional journey that lasted many years and eventually landed me in the United States. 

I was thrilled to have been invited to the company’s global seminar, held that year in Vittel, France, and I was totally wowed by the events and speeches but the special moment happened rather unexpectedly one afternoon when the founder and chairman and I were passing each other in a busy hallway.  He stopped to smile at me, reached out to put an arm on my shoulder and spoke with me for a few short minutes, asking me with an utmost sincerity how I was doing and assuring me that he appreciated my work and how important it was to the success of the group.

Imagine, the chairman of a global corporation stopping to give a moment’s attention to a little known employee from somewhere across the world !!  I did not get a pay raise but I was absolutely motivated to do more as a result of that encounter.  Maybe I didn’t or couldn’t work any harder after that but I have no doubt that the experience taught me how to be a more caring, approachable and effective leader. 

As we enter a new era of challenges as the economy slowly recovers from its dramatic downturn, corporations, executives and political leaders will have to learn new motivational skills.  If, as some economists have predicted, the rate of unemployment will remain stubbornly high for some years to come, wages will fall and that will in turn demoralized the workforce.  As their pocketbooks shrink, it will feed into the negative spiral downwards - corporations will attempt to boost profit margins by cutting costs, one of which may be through a greater exodus of jobs to countries with cheaper labor.  To break that vicious cycle, political and corporate leaders (the people with the means and the ability to influence the outcomes) will have to value the workforce in ways that they have not done in a long time.  Budgets will be tight (if they aren’t already so) and higher paychecks or benefits are harder to justify.  Absent those financial incentives, they will have to win their constituents’ trust, loyalty and hard work by demonstrating more of their humanity and show greater empathy and appreciation of their contribution to the company profits and to the country’s economy.  In short, they must learn to put their people first. 

I recently stumbled across an ancient Chinese philosopher as I was doing some personal research work.  Mozi (墨子) lived sometime between 470 and 391 B.C. and his teachings were quite startling and refreshing.  I was never much of a student of Chinese history when I was growing up so the discovery of other Chinese philosophers besides Confucius was a revelation of sorts.  If, like me, you’ve not heard of Mozi or his teachings before, it is quite fascinating to read.  The Stanford Encyclopedia of Philosophy has a write up about Mozi’s teachings.  [For a Cliffs Notes style summary of his teachings look up Mohism on Wikipedia.]

While imperfect, Mozi put forward certain thoughts that are worthy of further examination.  Among other things, Mozi taught that a leader’s role is to live up to a set of high moral standards that are inclusive and indiscriminate – and his followers would then emulate his example.  Failure to follow that principle would result in chaos and the loss of the leader’s mandate. 

In a section titled “Critical Assessment”, the author of the Stanford Encyclopedia’s entry wrote: “Model emulation is indeed a powerful educational process, as any parent knows, and many of our values and judgments are in fact learned by following the example of admired role models. Social coherence, peer pressure, and the approval of superiors are important motivational factors even for critical, reflective adults.”

If business leaders want to overcome the general perception that they are solely focused on profits and personal enrichment; and political leaders want to inspire their constituents to do greater good; they would do well to get down from their ivory towers and walk among the people and occasionally put an arm on a shoulder and offer that someone words of appreciation and encouragement.  As they see more of what the everyday man or woman has to go through to put a meal on their family’s dinner table, to put clothes on their kids and to send them off to school, they might regain their humanity and find it harder to justify the increasingly huge gap between their own paychecks, bonuses, stock options, etc., and the wages of the average workers. They will find it difficult to explain, to the people they have touched and connected with, why their jobs have been or will be sent overseas and they might even reverse the tide by bringing those jobs back to the US.  They will recognize that with a concerted effort by all, unemployment will ebb and consumer confidence and spending recovers, sales and profits will quickly grow again.

Half a century after Mozi’s teaching on inclusive care, Jesus taught his followers that there is no credit for loving only those who love them (Luke 6:32) and he gave us the “do as you would be done by” rule.  Our job on earth is to leave it a better place and we can only do that by putting people first.  Nothing is as important as how our actions (or a lack thereof) impact and affect other peoples lives.

Go American

“Caveat Emptor” was one of the first Latin phrases I learned in law.  Quite simply, it means “let the buyer beware” – the purchaser has to take a certain degree of responsibility for ensuring that the property he/she is purchasing is fit for the purpose it was intended before closing on the deal.  As an example, home buyers will have their lawyers conduct a search on the property’s title, purchase title insurance, and hire an engineer to inspect the condition of the home before closing on the transaction. 

The “Caveat Emptor” doctrine works well with big ticket items (as in the example of the home purchase) but is more cumbersome and off-putting for the lower cost consumer items.  Hence most stores will have consumer friendly return policies that allow a hassle free return of items that are defective or do not meet the consumer’s requirement within a reasonable time after the date of purchase.

Because of the ease of buying and returning such consumer items, most of us do not think twice before acting on our urge to buy something.  We wanted it (because some clever advertisement or a ‘cool’ friend convinced us we “need'” it) and we went out and bought it because we could afford it.  Simple.  We rarely, if ever, think of the social and economic impact of our actions beforehand.

Yet everything we buy has an impact.  The stores make a profit; the sales person makes a commission; the truckers bringing the goods to the store were paid for their services; and so on.  In turn, we have to go to work daily so that we have an income to pay for the things and services that we consume. 

In short, our consumption creates jobs and, conversely, we can consume because we have jobs.  It is a dependency that has grave consequences should the link be broken. 

This recession is especially severe because job losses started in those industries that have a high degree American labor or content – housing, finance and auto-manufacturing.  Each job loss has a multiplier or cascading effect.  When those workers lost their jobs, their consumption pattern suddenly ceased and retail and sales of non-essential consumer products dropped precipitously, sending more workers to the unemployment lines.

The lessons learned from this downturn have to be put to good use if we want to recover from it and protect ourselves from yet another economic disaster of a similar magnitude.  Like the green-movement or awakening that brought ecological-consciousness to the forefront, we need a second green-movement that will bring economic-consciousness into every US Citizen’s thinking. 

Here are a few starter thoughts:

1.  Go American

Buy products that are high in American content.  Start with buying local produce:- fruits, vegetables, wines, cheeses, meats, processed foods that are locally produced.  Shop at your local farmers’ market.  Write to your local grocery store / chain and ask for more local products and dedicated American product aisles.  American produce is world-class and competitively priced - there is no reason to buy foreign. 

Vacation locally – there are many affordable American vacation products and places to visit.  They create jobs in America.

2.  Demand transparency and accountability

Write to the CEOs of the companies that benefit from your consumer dollars and ask for transparency into their practices – percentage of their jobs and production located in foreign countries; percentage of their product that have foreign content; etc. 

It is important to include the CEOS of foreign producers or importers of foreign products – they can create an impact by increasing the percentage of American content or labor used in their product.

3.  Lobby your representatives

Write to the congressmen representing your district or state and demand that economic-impact reporting become standard in every publicly listed companies annual report and filing. 

Ask about fair trade practices of the countries America deals with – what is the imbalance of trade with each country and how they plan to address that.  We want our creditor nations to be buying American products and services, not just US Treasuries.

I’m not recommending a boycott of any sorts over foreign products – I’m merely pushing for a greater awareness of the need for a higher percentage of American content in the products we buy, and what other countries buy from us in return. 

Yes, just like it has become hip to buy ‘organic’ products, it can become hip to buy ‘American’ products too.  And it will be more expensive to go ‘American’ as it was to go ‘organic’ but the end result will be worth it.

Some of us laughed at the ‘organic’ movement but it has taken root and become a settled part of our social consciousness.  We can make the ‘Go American’ movement work too.  It will take a conscious effort by every American concerned about his/her future or that of the next generation.  Sitting by idly or ignorantly and doing nothing is clearly not a solution.

YOU ARE AN AMERICAN; BE PROUD TO BE AN AMERICAN.

Getting Back On Track

The U.S. economy is in the doldrums and, although the pace of job-loss appears to be slowing, the number of Americans claiming unemployment benefits is still at record levels – 6.35 million as of April 25. Further job losses can be expected in the months ahead as consolidations and reorganizations continue. Examples include:

- GM and Chrysler’s plant and dealerships closings. Suppliers to the auto companies that will be impacted will also shed jobs as a result.

- Production capacity cuts at Boeing, one of the last bastions of the American manufacturing industry, as both U.S. and foreign airlines opt to push back the delivery dates of aircrafts on order.

- Continuing declines in employment rolls in banking as the recent voluntary and forced acquisitions move forward and duplicate positions are eliminated.

Many analysts expect the jobless rate will hit 10 percent by the end of this year.

Despite all these troubling signs, the U.S. dollar has stayed strong, regardless of how many interest rate cuts we’ve witnessed and how big the deficit has grown and how much more money the U.S. Treasury has printed. As a matter of fact, the U.S. dollar grew stronger as the global economic environment became more unpredictable. Why? Simple – it is the world’s reserve currency.

Unfortunately the status of being the reserve currency works against America’s interest in such difficult times. The artificially strong dollar continues to make it cheaper to import goods from foreign countries than to manufacture locally. While it may be true that American businesses’ productivity is higher, cheaper labor and lax controls (on things such as environmental impact) in developing countries make it hard for American manufacturers to compete on a cost basis. Fiber optics, high speed networks, and expanded bandwidth that enabled and accelerated the migration of technology and back-office jobs to lower costs countries will remain in place and keep those jobs out of the U.S.

To get back on the track of economic growth, we need to see a gradual but significant decline in the value of the U.S. dollar. Here are some reasons why:

- A weaker dollar will make imports and foreign labor more expensive, reversing the trend of both manufacturing and service job migration to off-shore locations.

- Conversely, a cheaper dollar would also make American made products more competitive in the world market.

- Foreign businesses (especially those in the EU) would want to invest in the U.S. to take advantage of a highly trained and productive work force.

- Subsidies to the agricultural sector would no longer be required as U.S. agricultural products are more competitively priced on the world market.

- Tourism would boom as visitors from other countries find U.S. destinations more affordable.

The counter argument is that America has become so dependent on imports that the higher prices on imported products will result in inflation and will ultimately hurt consumers. That may be true in the short term and for certain products – in the longer term, the U.S. can be largely self sufficient in many areas. Inflation is less of a threat until the unemployment numbers have declined significantly and liquidity has returned to normal. Beyond that, the Fed has plenty of room to aggressively raise interest rates to prevent run-away inflation.

Sure, we won’t be buying as many imported toys and gadgets but that’s not a bad thing. We’ve become overly reliant on toys (children and adults alike) to make us happy. The growing rate of obesity is not just from junk food and over-eating – it is also from a lack of exercise and time away from toys that do not help us burn up all those extra calories.

The best part of a cheaper currency is that businesses will not have to cut wages or staffing to be cost competitive. Consequently, the bleeding of jobs to offshore locations will stop. As American products, priced in U.S. dollars, become more attractive in the world markets, manufacturing and other jobs in the U.S. will grow again.

Crude oil and gasoline prices will likely go up as oil producing nations demand more dollars for each barrel of oil they pump out of the ground. However, the higher prices will have a positive long term impact as it will provide us with a greater impetus to move forward with the drilling for new oil-fields in addition to using alternative fuel and energy sources that are cleaner, greener and more sustainable.

Strange as it may sound, we may not have to take more specific action to bring the value of the U.S. dollar down. The yield on U.S. dollar Treasuries is practically down to zero and the massive amounts of money that the U.S. government has injected into the economy to help soften the impact of the downturn and to stimulate growth and job creation will, in the long run, deflate the value of the U.S. dollar. Diabolical…!

What we need to see happen is a resurgence in the markets’ confidence that the economy has bottomed out and a recovery is likely, albeit somewhat in the distance. Hopefully, the trend of the Dow in the past two months is a sign that the present administration has done the right things to calm a nervous market and to rebuild a confidence that had been badly shaken by the sub-prime mortgage meltdown and by Madoff’s multi billion dollar Ponzi scheme.

SIDEBAR

If you’ve been watching both the DOW and the currency markets, you’ll have seen the dollar’s strength moving in the opposite direction – each time the U.S. stock market is doing well, the U.S. dollar is weaker. Just as investors flock to the U.S. dollar in their “flight to safety” during uncertain times, they become less risk adverse in a more upbeat market and invest in currencies with the expectation of a higher rate of return.

Illustration 1 below shows that between September and December 2008, the drop in the Dow was closely mirrored by the drop in the exchange rate of the Australian Dollar (meaning that the U.S. Dollar got stronger). As the Dow began its recent climb starting in March, so has the value of the Australian dollar.

Illustration 2 below show the same movements in the Dow versus the Euro. The trends mirror each other but the relationship is not as tight as in Illustration 1 above as the Euro is less of a “speculative” currency.

The Economy is Bad – So Beware!!

Yes, we already know the economy is in a poor shape – we hear or read about jobs lost or shops and factories closing with a frightening frequency. Based on what is counted alone, unemployment has reached 8.1 percent in February 2009 and the trend is not encouraging. A total of 12.5 million people are unemployed, an increase of 5.0 million in the last twelve months alone (source: US Dept of Labor - http://www.bls.gov/news.release/empsit.nr0.htm).

We are so inundated by the endless streams of bad news that some among us would like to tune it out altogether, especially if it has not impacted us in a direct way. We’d go crazy with fear if we gave in to the media’s relentless drive to get the same bad news across every day. We cling on to every bit of good news we can, hopeful that things will eventually turn around.

The point of this note is not to give you more bad news on the economy. It is to warn you and to have you warn those around you of the many scams that are proliferating via email. Recently, I’ve come across an incident where the scam artists even used regular mail to send out a very genuine-looking-fake-check with a letter encouraging the intended victims to actually take it to their bank and deposit it. The clear giveaway, of course, was the condition that the victims not tell anyone about it before the whole transaction was complete. I would likely have brushed it off if I had not come across another incident where a retiree I know lost money to a different variation of the same con game.

The recession does not mean that the con artists, the scammers and the opportunists are going to give up and walk away. To the contrary, they are taking full advantage of the situation and putting their best game forward to milk the unwary. What is worse is that they are employing hooks that will pull in those who genuinely need help the most.

Think of it – when times are good, and you have a job, you are less likely to fall for the “work-at-home” schemes or “you’ve won a foreign lottery” claims.

When you are out of a job, an email or a flyer telling you that you can earn a few hundred dollars a week sitting in-front of your computer, you’ll be more than a tad tempted to take a look and see what it is all about. It is exactly what the con artists are relying on – your willingness to take a chance.

When you are no longer able to or when you no longer have work, you’ll understand what it means to be afraid – of living with no health insurance, of not having food on the table, of not being able to pay the rent, and, worst of all, of having to tell your loved ones of the very things you had never imagined you would have to say to them. In your desperation, you might just try anything and you’re a clear target for the con artists to prey on.

When banks were paying a fair interest on deposits and corporations were distributing dividends to their shareholders, the elderly could live off the income from their investments and not worry about eating into the capital they have set aside. Until the banks and corporations return to health, every elderly person is revisiting their retirement plans, funds, and income and scrimping to avoid that horrible possibility of being destitute before their days on earth are done. They are the easiest of victims and a gold mine for the con artists.

Take a few minutes and talk to siblings, your friends, your parent and your grandparents about such tricks now – it is your duty! If you care at all about their well-being and about their financial security, now is the time to do it. You may not be able to do anything about improving what they have set aside for their silver or golden years but you can, at the very least, do something to protect their nest-egg.

Remember, they may not be as well informed as you are about the treacherous tricks that exist today. The older generation grew up in an age where the tools to reach the masses with the same con schemes were not as readily available. Today, a 1-800 number can be routed to anywhere in the world to a genuinely sounding ‘account officer’ in a country where laws do not exist to put such con men away.

If ever there is a time for everyone to be more vigilant, it is now.